Discussion forum migration becomes discussion focus
Wednesday, August 9th, 2006Merging the best of Adobe Systems and Macromedia into a cohesive unit involves not only the physical assets, products and staff, but also two once-separate — and previously competing — online entities. Robin Ducot, senior director of the Adobe Web Design and Technology Group and formerly of Macromedia, detailed the challenge of merging the two websites in an article titled “Merging Two Sites: The New Adobe.com,” published in the May/June issue of the Adobe Edge publication.
Ducot wrote that in the process of “integrating the two sites and designing the new Adobe.com, the user experience was and continues to be our number one priority.” Another goal was to showcase the merged company’s relevant technologies, as the article explains.
The recent redesign launch wasn’t the end of the challenge, Ducot also noted, adding that work continued in the overall plan “to integrate the trial downloads, exchanges, knowledgebase and online forums.”
In late July, an announcement in the Adobe User-to-user forums foretold that “big changes” are coming. The message explained that in the near future, the forums “will undergo a major restructuring and will be changing to a new software platform and user interface,” presumably moving to the Macromedia forum model.
However, late last week — after some lively banter in the Comments forum debating the pros and cons of Adobe Web Crossing and the Adobe FuseTalk solutions and interfaces — the official announcement was updated to say the plans had been put on hold temporarily. “In response to customer feedback, we are reviewing the forum migration plan and have postponed major changes in the Forum structure for the time being,” wrote John Cornicello of Adobe Systems.
If you have a constructive opinion, express it now in the forum while the company is obviously listening to users — as Ducot had previously indicated.
My two cents: Please add the capability of receiving and posting full-text forum messages by e-mail. OK, your turn …

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