Archive for the 'In the News' Category

Kindle: Putting the match to paper books?

Tuesday, November 20th, 2007

Amazon's Kindle

Amazon’s study of book-buying habits appears to have convinced founder Jeff Bezos that The Time is Now.

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Time, that is, for an update in the fundamentals of how people read. The dead tree is under attack as never before. Trees that live are coming back into style.
There have been other ebook readers, but none combining e-ink and wireless technology, and none with the market-awareness of Amazon.

I’ve heralded e-ink as the savior of designers who might otherwise be relegated to nothing but graphics and animations, the art of heterogeneous page layout gone forever in a sea of templates.

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Amazon’s Kindle may be a key step away from our paper addiction. Sure, I already read the New York Times on a Treo, but this gadget is for normal people.

It’s potent enough as a serious play for a historically hard-to-sell form-factor even without the works-everywhere (in the US) connectivity. This device generates and bundles services and opportunities together in a new way… a “doh!” way. I’m thinking it’s going to fly.

But - and I’m far from the first to say this - perhaps THE major failing in this iteration of Kindle is (drumroll please), the lack of support for PDF. What’s up with that!

3rd party software developers (Adobe included) will likely watch the reaction to this device for a month or three before finalizing their own plans. If the love-fest continues much past the initial splash, I suspect we’d see Kindle supporting PDF one way or another sometime in the not too-distant future.

In reading the user comments (no, I certainly haven’t seen one in the flesh), I’m noticing that many of those with positive comments either are or anticipate spending a lot for their content.

Hmm. What’s all this I hear about consumers expecting content for free? Turn the page, people!

Amazon may have come up with a license to print money (using e-ink). This bears watching.

8.1.1, a missed opportunity?

Saturday, August 11th, 2007

Immediately following the release of Reader 8.1, I informed readers that:

The down-side [of the Kinko’s button] is that taking unnecessary partisan positions in affiliated industries and the effective denial of equivalent functionality to all users of the software can undermine the sense of ubiquity, and ubiquity is the essence of the Reader value proposition.

Adobe has now seen the light. It turned out to be an oncoming freight-train belonging to the print industry, who credit themselves as Adobe’s oldest and best customers. Result: Reader 8.1.1, sans Kinko’ button, is due in October.

Like Ted, I was hoping that Adobe would take real advantage of the hubbub and create a new, more platform-oriented feature. The timely burial of “The Kinko’s Edition” could be converted to a significant opportunity. Adobe could make a simple api available to registered printers such that PDF creators could have their own programmable buttons appear on their Certified PDFs.

The Certification mechanism could be of real help here, because Certificates could be used to unlock simple JavaScript calls for “Creator button control”. (More on the promise - and reality - of Certified PDF some other time). Kinko’s (or any other printer) could then offer a service wherein they return a PDF of every print-job with their button added to the toolbar for triggering easy reprints, account modifications or other purposes. There are all sorts of possibilities for getting more mileage out of Trusted documents in this case - as long as it isn’t hardwired to a single vendor.

For the print industry (and indeed, for the rest of us), Reader appears close to a public trust, a notion which Adobe has certainly fostered, if not directly. Such beliefs are nonetheless our own misfortune, and Adobe is entirely within its rights to do what it will with Reader. Adobe Systems is a business, and businesses get to develop and market their products as they see fit, right or wrong. Nonetheless, my hope is that Adobe takes away the following lessons from the “Kinko’s Edition” debacle:

  1. Reader is a precious software franchise not only because it is free, but because it is fundamentally nonpartisan where it counts. For example, Reader will open almost any old, malformed PDF from any source (including non-Adobe sources) without drawing attention to the fact. Likewise, Reader should appear completely agnostic about print vendors unless the creator explicitly chooses otherwise.
  2. If Reader itself is to be sullied with advertising, the responsibility for that glory should be placed squarely on the creator (with the help of Adobe server products, of course). We can safely say that if PDF creators had a new opportunity to add features to the Reader toolbar, they wouldn’t complain about it.
  3. Reader is SO valuable that it should not be used, by itself, to generate revenue, unless that method is author-driven. The Yahoo, Google and Kinko’s deals all “sullied” the brand. There’s greater value to be found in finding ways to serve everyone equally. The toolbar should remain in the service of the platform, not the next business quarter.
  4. For platform software, ubiquity and customer enablement remain the true keys of success. All “improvements” that could impact these essentials should draw suspicion, rigorous scrutiny and deep consultation with affected industries prior to implementation, far more (clearly) than has gone before. This is the price of owning such a deep and wide franchise as Reader.

The first PDF Reference Committee Meeting

Thursday, July 5th, 2007

Adobe’s goal of moving PDF from a publicly documented proprietary format to a true international standard is moving into higher gear.

AIIM’s new Portable Document Format (PDF) Reference Committee is holding its first meeting on July 16-17 (yes, in less than 2 weeks time), in Silver Spring, Maryland.

The page on AIIM’s website offers contact and meeting information - and (crucially) a “Download” button leading to the draft “Fast Track” document itself.

While I’ve spent relatively little time with it thus far (I do have a day job), it’s clear that Adobe has put a tremendous amount of work into revising the PDF Reference to prepare it for the ISO process. How will we know this version is really “equivalent” to the version 1.7? I’m looking forward to finding out. There must be something clever going on; the ISO PDF draft is a mere 768 pages, far shorter than the 1,310 page Reference it is intended to replace. Some old-school Adobe veterans have been managing the process, and I for one will be looking forward to their presentation.

As a self-appointed PDF Platform Evangelist, I was an instant fan of the “PDF-becomes-ISO” idea. I mean, duh. Microsoft sees the value as well, which is doubtless why they are now racing Adobe to see who can ramrod their own “electronic document” format into a standard first.

My money’s on Microsoft to win that race, but that’s mostly because no-one in the real world actually cares about XPS yet, if they ever will. People do already care about PDF. Whether that will translate into real stakeholder involvement in the standards process remains to be seen.

Later, I’ll attempt to report on highlights from both the meeting and the document. Stay tuned…

About Time!

Wednesday, May 16th, 2007

Finally, news that color e-ink is real

The crucial paragraph (but it’s all good):

The image is designed to be comparable to print quality, LG.Philips said. The display is less than 300 micrometers thick, and only uses power when the image changes. 

Graphic designers, your jobs are secure.  The future of PDF?  Bright indeed.

Welcome to the Display for the 21st century.

AGI’s Acrobat PDF Conference 2007

Monday, May 14th, 2007

Organized by Christopher Smith’s AGI (recently acquired by Aquent), last week’s 2007 Adobe Acrobat PDF Conference in Orlando, Florida was a notable success.  The co-location with the CRE8 conference for graphic designers expanded the scope to the benefit of all attendees.

The Scene

From the opening welcome party complete with Mickey Mouse and open bar, to Al Gore, Marissa Mayer and the mid-conference networking party (also well lubricated) to many fine sessions including the Acrobat Alternatives melee and rowdy Power Panel, this conference was both educational and highly enjoyable.  Adobe offered a very tasty (if very early!) Thursday breakfast for members of Adobe’s Acrobat User Groups.

The Keynotes

While the PDF Conference may be one of the smaller platforms for Al Gore’s famous presentation on global climate change, the former US Vice President gave it his all. He delivered a convincing demonstration of both the facts of our planetary predicament and his passion in communicating on the subject.  More than a few attendees noted a substantial improvement in the former Veep’s silhouette.  Having cut a Hitchcockian figure at the recent Academy Awards, Gore has clearly been working the problem in the gym.  Let’s just say he was inspiring in more ways than one!

Regrettably, Mr. Gore didn’t spend much time discussing PDF (his preference for presentations is Apple’s Keynote), but he did take note of FormRouter’s GreenPDF initiative.  Don’t print it; PDF it instead, and help control global climate change!

Google’s Marissa Mayer, Vice President for Search Products & User Experience, enraptured the crowd with a simple but telling survey of the company’s activities. Her presentation described how Google’s goals are organized around the concept of “responsiveness”, which Google measures in microseconds and considers a (if not the) key metric in almost every application.  Just how they get their servers to respond faster than my tricked-out Windoze machine can do locally, I suspect I’ll never know.  I’m just glad I bought the stock.

From Section 508 to copy-and-paste

Nettie Hartsock of Planet PDF managed to endure my own session without (it seems) terminal boredom.  It’s not easy to make PDF accessibility a scintillating subject, but I had an attentive audience, one several times larger than last year’s talk on the same subject.

The benefits of accessible PDF extend well beyond disabled users, and folks appear to be catching on, even outside Washington.  There was a great deal of interest in how PDF accessibility affects search-engine performance, and a lot of nodding heads when I described how and why PDF files are characteristically ignored by web content managers.  I’ve posted my presentation (pdf, 555 kb) for your reading pleasure.

Other News

Adobe has posted a Vista FAQ answering (in part) the growing chorus of users wondering when Acrobat 8 will work properly under Vista.  I may now quote Adobe as stating that: “In the first half of 2007, we [Adobe] expect to issue a free update to Acrobat 8 to support Vista.”

Mac Life “interview”

Monday, April 30th, 2007

Mac Life coverReaders may recall that a few months ago I was contacted by a writer for the magazine now known as Mac|Life (formerly MacAddict) for a review of Adobe Acrobat 8.0 Professional.

While I offered a number of thoughts at the time, few made it into the April issue, which isn’t surprising - I can be very long-winded.

More interesting (frankly) is the proportion of space allocated to Connect, a rebranded Macromedia product unrelated to Acrobat.  So why spend most of a review of Acrobat talking about Connect?  The only “connection” between Acrobat and Connect is a link to the Connect website from the Acrobat toolbar, so Adobe’s marketing folks clearly know their business.

Rather than read my carping about misguided editorial (and other) judgments, I’ll let you decide for yourself. Here’s the piece (PDF, 180 kb).

Adobe Acrobat PDF Conference, May 9-10, 2007

Friday, March 23rd, 2007

Adobe Acrobat PDF Conference logoAGI’s Adobe Acrobat PDF Conference 2007 is a premiere opportunity to get an in-depth perspective on all that PDF has to offer.

Come join former US Vice-President Al Gore, executives from Google, Walt Disney and Adobe, lots and lots of PDF experts and (yes) yours truly, in Orlando, Florida, May 9-10.

Industry professionals will discuss a wide variety of topics in PDF technology and utilization. Some may even advocate paperless PDF files as one significant way to help control global warming!

In addition to joining the ever-popular PDF Power Panel, I will present on Accessible PDF:  From Section 508 to a PDA.

For more information, including how to register, visit www.pdf2007.com

For those who need to take a (little) break from the grind, I’m planning to go diving in central Florida (maybe the springs, maybe the coast) for two days just prior to the conference.  Who will join me!

PDF goes to ISO: Some Background

Wednesday, February 14th, 2007

I was on vacation with penguins when Adobe announced that the latest 1.7 edition of the venerable PDF Reference was to be shepherded towards an ISO Standard via AIIM.  I returned to a pile of email.

What’s it all mean?  I’ve written one article on the subject to offer a little context and to invite further exploration. ”PDF goes to ISO, Some Background“, the first in a two-part series, is now posted on Planet PDF. There’s an interesting post by Adobe’s Andrew Shebanow which describes some of the sentiment behind this move.

For a really good introduction to the ways in which Standards are meaningful to consumers (and how to think about them), look no further than Rob Weir’s great post; “How Standards Bring Consumer Choice“.

The big players in software standards are moving fast right now, and Adobe has thrown PDF into the standards ring at a very interesting time.  Other industry biggies, Microsoft and IBM in particular, but including ISO, ECMA, AIIM and many, many other very interested parties, are presently at full squabble. There are serious fireworks between self-proclaimed uber-practical proponents of Microsoft’s OOXML versus the (relative) idealists like IBM’s Bob Sutor who argue for the (let’s face it) far more genuinely “open” OpenDocument (ODF) format.

(Do I show my colors in calling it “Microsoft’s OOXML” instead of just “OOXML”?)

My second article will bring together some comments from a few of the real grandmasters of PDF, and should be ready in a week or two.

Last week’s “Reader/XSS Scare” kerfuffle

Monday, January 8th, 2007

Last week, loud noises began emanating from a variety of online security experts regarding a vulnerability in Adobe’s Reader browser plugin that can allow malicious code to execute on a user’s system via cross-site-scripting (XSS).

The headlines were choice: ‘Adobe bug may be worst flaw of 2007“, and “Adobe Flaw Means Trusted PDFs May Be Treacherous” are just two examples.

I’m not a security expert, but I know a thing or two about Adobe Acrobat and Reader, and thanks to an earlier career in politics, I know something about the media as well.

My general recommendation for anyone who consumes newspapers, websites or blogs for subjects of any complexity is this: Check in on stories weekly. That way, you’ll get a far more sensible read on the so-called “news” than you will garner from the rankings-adrenaline junkies who dominate the 24 hour news cycle. For me, The Economist is the world’s single finest source of news; in no small part because it is published weekly.

This newest PDF scare is a case in point - the result of parallel mentalities in the computer security and news-gathering worlds: jumping the gun.

Today, we learn that some people were actually bothering themselves to test the original claims over the weekend. The latest headline? iDefence backtracks on PDF scare“.

Here’s Adobe’s statement, on the subject. They are planning a fix for older versions of Reader. Since the “dangerous” combination of Reader and browser is so inherently unusual anyhow (how many installations of FireFox aren’t automatically updating themselves?), in my view, this “flaw” is close to a nothing-burger, the result of a headline-hungry and woefully incautious computer-security hype-machine.

One other point worth noting. In describing this security problem, Symantec’s Hon Lau makes the following claim:

“What this means, in a nutshell, is that anybody hosting a .pdf file, including well-trusted brands and names on the Web, could have their trust abused and become unwilling partners in crime.”

This is, frankly, nothing more than a cheap grab for headlines, and of course, it worked. Yes, Reader’s XSS flaw requires a link to a real PDF file that exists on the web. It could be any file - which one doesn’t matter. Just because a bad guy may use any PDF on any website as his link-target does not in ANY way implicate the owner of that PDF as an “unwilling partner in crime”! We are discussing fraud, no more, no less - certainly no different than any other fraud committed online. Suggestions to the contrary are unwarranted, inflammatory and unworthy of a respected computer security organization.

Acrobat 8: The MacAddict Interview

Thursday, December 28th, 2006

I’ve been working on “live” files using Acrobat 8 Professional for some time now, so my initial reactions to the latest version of Acrobat are a little more seasoned.

I had this in mind during a recent interview for MacAddict magazine.

Since I went on at greater length than they could possibly print, I thought I would inflict the balance of my words on you, the helpess RSS robots (and occasional human) monitoring this Blog.

> What is your overall opinion of Acrobat 8?

The vast majority of desktop PDF users still think of Acrobat and PDF for basic create/view/print applications - if, that is, they don’t think of them collectively as just “Adobe”. With XPS looming and competition stiffening, Acrobat 8 represents a serious effort on Adobe’s part to awaken end-users to PDF’s higher uses. The redesign is new-user friendly, yet includes some neat tricks for power users that help to smooth out certain grumbles. There’s not a lot that’s strictly speaking “new” in Acrobat 8, but there are a lot of very powerful refinements, and some key additions.

> What are the most important new features for the average user? (Whomever that is.)

Oddly enough, it’s very hard to say - testimony to the very breadth and depth of the toolkit. The very first Acrobat users thought it was a prepress tool. For others, it was (and is!) a document assembly and distribution tool, or a scanning tool, or a platform for developing interactive PDF forms, or archiving documents, or commenting. There are many other equally dissimilar tasks in which some aspect of Acrobat is considered vital. “Swiss army knife” remains about the fairest overall description.

Perhaps the most important single change is the effort Adobe has put into helping newer users get more out of Acrobat than just the very basics. In Acrobat 8 most (but not all) of the tools got either a little or a lot better, depending mainly on what you need and how cleverly you use them.

That said, from my “knowledge worker” perspective, the single biggest new feature is the ability to “bless” PDFs using Acrobat Professional so the free Reader can save a user-filled form before printing or submitting it to a server.

> What are the most important new features for the vertical markets (e.g., government, manufacturing, legal, etc.) Does anything stand out in this regard?

Allowing Reader to save a form stands out in any context. Every industry uses forms, and extended this capability to Reader is BIG, without a doubt.

The legal community seems excited about redaction and bates-numbering (which surprised me, since excellent PDF redaction AND bates-numbering software from Appligent has been around for years), but government, publishers and others who want to make their PDF files more accessible (or PDF/A-1A compliant) won’t find substantially improved tagging tools in Acrobat 8.0.

Unlike Adobe, I don’t really believe traditional verticals are especially meaningful when it comes to PDF and Acrobat. There are many seemingly subtle enhancements in Acrobat 8 that offer immense opportunity for streamlining regular and ad-hoc work processes in many verticals. That’s because these are really document processes, not vertical processes.

Take the upgraded Combine Documents tool for example. Notice that this slick, easy tool now allows users to select and convert individual pages from different sources, preview the results and save that overall configuration for reuse. Workgroups large and small can continue to update documents individually, simply pushing the “easy button” in Acrobat 8 to combine all efforts together at the end of the day. Very cool. What vertical needs that? Any of them could really use it, and it’s only one such feature.

> Are there any often-requested features that aren’t in Acrobat 8? (i.e., What are the key missing pieces?)

While Extended Rights via Acrobat are great, the way they are implemented (and limited) in the EULA (End User License Agreement) makes little sense. Adobe has set a legal, financial and/or logistical cliff at the 500 user or 500 forms mark, depending. If LiveCycle is to meet the potential, Adobe needs to put (a lot) more attention into smoothing the transition from desktop to server-orientation in this area.

I was also quite disappointed to see very little improvement to the tagging tools. Ensuring that content semantics may be extracted from the document is a key aspect of making documents usable by those who must use assistive technologies to read. From accessibility to PDF/A to content reuse, automation and search-engine optimization, meaningful semantic tagging isn’t going away as an issue and there are a lot of corollary benefits to getting it right. Adobe needs to get going here.

I have to also say that it is well PAST high time that Adobe upgraded the JavaScript editor and made the power of JavaScript in PDF more accessible for the newer user, and less frustrating for the leathery Acrobat javascript gurus who can really make PDFs fly.

> Is Acrobat 8 a good value for new purchasers and upgraders?

Acrobat 8 Professional is an especially good value for new purchasers. While the application as a whole is very wide and deep, it is now laid out in a way that is fundamentally more approachable for new users. The new Combine Documents feature alone, if carefully studied and implemented, could deliver dramatic document-assembly benefits to distributed teams in almost every desk-bound organization.

Upgraders will find many improvements, even if the tonka-toy icons, unnecessary and lurid alerts and uber-prominent navigational panel cause distress. Adobe has yet to decide whether (or how) to trust Acrobat javascripters, putting a drag on the uptake of PDF in advanced forms and kiosk applications.